Uganda Tourism Board engages editors to strategically bundle Uganda’s Tourism story forward of AFCON 2027
David GOMBE
As Uganda gears up for the 2027 Africa Cup of Nations, the Uganda Tourism Board (UTB) right this moment hosted a Media Engagement Breakfast on the Kampala Serena Lodge, bringing collectively editors and producers from throughout the nation’s main media homes for a dialogue on tourism priorities, high quality requirements, advertising course and the regulatory atmosphere shaping the sector.
The engagement featured a moderated panel dialogue with UTB’s Head of Advertising, QA Supervisor and Head of Authorized, adopted by a presentation from the Head of Public Relations on the Board’s strategic priorities and an open dialogue session the place media representatives shared suggestions and raised questions instantly with UTB management.
Talking on the occasion, the Head of Public Relations, Dr. Gessa Simplicious, mentioned:
“Right this moment’s engagement is about constructing a stronger, extra collaborative relationship with the media as we inform Uganda’s tourism story collectively. Our media companions are important to how the world sees and experiences Uganda, and we wished to create house for open, trustworthy dialog as Uganda is open for enterprise.”
Francis Nyende, the Head of Advertising at UTB, spoke to the Board’s advertising course:
“We’re blessed with unimaginable pure and cultural wealth, however these items have to be strategically packaged and commercialized so the world can expertise them. As we reaffirm by our dialogue right this moment, by strengthening our partnerships, increasing our content material sources, and dealing hand-in-hand with each mainstream media and worldwide networks, we’re guaranteeing that Uganda’s distinctive story shouldn’t be solely instructed, however really amplified throughout each market we need to attain.”
Nyende additionally hinted on sports activities tourism:
“We’ve proven plenty of curiosity in sports activities tourism. It’s a journey that we’re nonetheless doing. We’re working with some sports activities federations which can be keen to carry sports activities occasions right here just like the 2027 Africa Cup of Nations. We’re at all times readily available to assist each federation keen to work with us in order that we will amplify tourism collectively. We’re additionally making a great case in order that we will get to the requirements like Rwanda is doing in sponsoring European groups.”
On high quality requirements throughout the sector, High quality Assurance Supervisor Samora Semakula famous:
“As we emphasize in our engagement right this moment, our function in high quality assurance goes far past fundamental oversight, as we handle the complete tourism worth chain, from licensed operators and secure transport to world-class lodging, guaranteeing each customer enjoys assured security, consolation, and a seamless, high-quality expertise throughout Uganda.”
On the regulatory entrance, Ida Wadda, the Head of Authorized at UTB, emphasised the necessity for media practitioners to know and differentiate UTB’s mandate:
“Fulfilling our core mandate goes past vacation spot advertising; it requires structured collaboration with the non-public sector, strict adherence to high quality requirements, and a shared nationwide dedication to making sure Uganda’s tourism progress reaches each nook of the nation.”
The occasion closed with a pledge board signing, group picture moments and lunch, symbolizing individuals’ shared dedication to strengthening tourism storytelling and media collaboration going ahead as Uganda gears as much as co-host AFCON 2027.
