Aston Villa have confirmed that every one 2026/27 Adidas shirts offered by way of the membership’s official shops from Friday, August 7, will function the complete Go to Rwanda branding.
The Go to Rwanda emblem will seem on the entrance of shirts worn by Aston Villa’s males’s, ladies’s and academy groups, formally marking the beginning of the tourism model’s partnership with the Premier League membership.
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Followers who bought the house shirt earlier than the sponsorship was unveiled will have the ability to have the Go to Rwanda emblem added freed from cost. The service will probably be accessible on the membership’s official shops at Villa Park and The Bullring, no matter whether or not the shirt was purchased in-store, on-line or by way of retail accomplice JD Sports activities.
The rollout follows Aston Villa’s latest announcement of a multi-year partnership with Go to Rwanda, making the Birmingham-based membership the second English Premier League aspect to accomplice with Rwanda’s tourism model after Arsenal, whose eight-year settlement expired on June 30.
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As a part of the settlement, the Go to Rwanda emblem will function prominently throughout Aston Villa’s matchday and industrial property, additional boosting Rwanda’s world visibility by way of one of many world's most-watched soccer leagues.
Past the front-of-shirt sponsorship, the partnership can be designed to advertise Rwanda as a vacation spot for tourism, funding, enterprise and main sporting occasions. It can additionally embrace collaborations on soccer improvement, teaching schooling, group initiatives {and professional} improvement programmes.
