Go to Rwanda and English Premier League membership Aston Villa on Tuesday, July 14, unveiled a landmark world partnership that may see the Go to Rwanda model characteristic on the entrance of the membership's shirts as a part of a serious sponsorship settlement.
The partnership makes Aston Villa the second Premier League membership to associate with Go to Rwanda after Arsenal whose eight-year partnership got here to an finish on June 30 the place the Rwanda tourism model featured on the sleeve of each the lads's and girls's group shirts.
Beneath are full statements launched by each events on the partnership:
Go to Rwanda assertion
Birmingham, United Kingdom – Tuesday, 14 July 2026 – Go to Rwanda, managed by the Rwanda Conference Bureau, right this moment introduced a landmark world partnership with Aston Villa Soccer Membership, certainly one of England’s most historic golf equipment. Below the settlement, Go to Rwanda turns into the Membership’s Official Entrance-of-Shirt Companion, unique Official Tourism Companion and Official Espresso Supplier
The partnership unites Rwanda, the Land of a Thousand Hills, and Birmingham, traditionally referred to as the Metropolis of a Thousand Trades – two locations outlined by enterprise, innovation and ambition.
ALSO READ: Aston Villa unveils Go to Rwanda as front-of-shirt sponsor
Leveraging soccer’s world platform, the collaboration will showcase Rwanda as a vacation spot for tourism, commerce, funding and sport, with Go to Rwanda benefitting from year-round world visibility on the taking part in shirts of Aston Villa’s males’s, girls’s and youth groups in all competitions, together with the FA Premier League and European competitions.
The partnership additionally consists of in depth matchday visibility at Villa Park, worldwide advertising and marketing campaigns, digital storytelling and fan experiences that may showcase Rwanda’s tourism choices, thriving capital metropolis, world-class hospitality and rising status as a vacation spot for enterprise, funding, main occasions, and sporting ambitions to hundreds of thousands of followers world wide.
Past world model publicity, the partnership additionally consists of initiatives targeted on soccer improvement, coach schooling, academy exchanges, charitable initiatives and management initiatives inside Rwanda, along with scholarships {and professional} improvement alternatives for gifted Rwandans, all anchored round Rwanda’s long-term dedication to utilizing sport as a catalyst for financial development, abilities improvement and social influence.
Janet Karemera, Chief Govt Officer of the Rwanda Conference Bureau (RCB), stated:
“This sponsorship is a robust expression of Rwanda’s ambition to interact world audiences by means of one of many world’s most influential platforms and place our nation as a vacation spot to go to, make investments and do enterprise. Bringing collectively the Land of a Thousand Hills and the Metropolis of a Thousand Trades celebrates a shared dedication to enterprise, innovation and ambition.
Constructing on eight profitable years of elevating consciousness and engagement in the UK, certainly one of Rwanda’s key tourism supply markets, we look ahead to working with Aston Villa to develop our attain to new audiences within the UK, throughout Europe and past. Via this partnership, we intention to deepen the reference to these already contemplating journey to Rwanda, whether or not for tourism, funding or enterprise occasions, all whereas contributing to the long-term development and improvement of the soccer ecosystem in Rwanda.”
Francesco Calvo, President of Enterprise Operations, stated:
“It is a very thrilling partnership for Aston Villa Soccer Membership and a logo of the membership’s persevering with growth and development into worldwide markets.
There’s a nice vary and depth of alternatives for collaboration, studying and innovation and we’re wanting ahead to working with Go to Rwanda to ship significant actions by means of tourism, funding and sporting improvement.”
The partnership additional strengthens Go to Rwanda’s place as one of many world’s main vacation spot manufacturers in world sport, constructing on current partnerships with Paris Saint-Germain, Atlético de Madrid, the Basketball Africa League, the Los Angeles Clippers, and the Los Angeles Rams.
A brand new chapter begins. Go to Rwanda is proud to associate with Aston Villa FC because the Membership’s Entrance-of-Shirt Companion, Unique Official Tourism Companion, and Official Espresso Companion.
This partnership offers us a robust option to deliver Rwanda nearer to hundreds of thousands of individuals across the… pic.twitter.com/AZk5B6HHeC
— Jean-Man Ok. Afrika (@afrika_jean) July 14, 2026
The partnership comes as Rwanda continues to construct certainly one of Africa’s strongest and most sustained financial development tales. Over the previous twenty years, the nation has recorded common annual GDP development of round 8%, with the economic system increasing by 9.4% in 2025.
Tourism and conferences generated a file USD 685 million in 2025, supported by 1.49 million guests and Kigali’s rating as Africa’s second-leading vacation spot for worldwide conferences. By 2029, Rwanda goals to double non-public funding to USD 4.6 billion and improve annual tourism revenues to USD 1.1 billion.
Collectively, Go to Rwanda and Aston Villa will work to contribute to those ambitions by harnessing the worldwide energy of soccer to encourage journey, appeal to funding, develop expertise and showcase Rwanda to audiences world wide.
Aston Villa assertion
Aston Villa is happy to announce Go to Rwanda because the membership’s Principal Companion, Official Tourism Companion and Official Espresso Supplier.
Go to Rwanda’s branding will seem on the entrance of all males’s, girls’s and academy groups' shirts, in addition to in various different distinguished areas, in an settlement that shall be a very powerful sponsorship deal within the historical past of the soccer membership.
Alongside tourism, Rwanda has a rising status as a vacation spot for enterprise, funding, main occasions and sport and each events may even collaborate on various initiatives targeted on soccer and training in addition to charitable and management initiatives {and professional} improvement alternatives.
Francesco Calvo, President of Enterprise Operations, stated: “It is a very thrilling partnership for Aston Villa Soccer Membership and a logo of the membership’s persevering with growth and development into worldwide markets.
“There’s a nice vary and depth of alternatives for collaboration, studying and innovation and we’re wanting ahead to working with Go to Rwanda to ship significant activations by means of tourism, funding and sporting improvement.”
Janet Karemera, Chief Govt Officer of Rwanda Conference Bureau (RCB), stated: “This sponsorship is a robust expression of Rwanda's ambition to interact world audiences by means of one of many world's most influential platforms and place our nation as a vacation spot to go to, make investments and do enterprise. Bringing collectively the Land of a Thousand Hills and the Metropolis of a Thousand Trades celebrates a shared dedication to enterprise, innovation and ambition.
“Constructing on eight profitable years of elevating consciousness and engagement in the UK, certainly one of Rwanda's key tourism supply markets, we look ahead to working with Aston Villa to develop our attain to new audiences within the UK, throughout Europe and past. Via this partnership, we intention to deepen the reference to these already contemplating journey to Rwanda, whether or not for tourism, funding or enterprise occasions, all whereas contributing to the long-term development and improvement of the soccer ecosystem in Rwanda.”
Supporters who’ve already bought the 2026/27 dwelling shirt in-store and on-line, and want to have Go to Rwanda’s branding on the entrance, can take their shirts into the Aston Villa shops at Villa Park and the Bullring to have this utilized freed from cost.
