Rwanda Growth Board (RDB) is inviting certified companies to assist the promotion of Rwanda as a vacationer vacation spot throughout chosen European markets.
The initiative is being applied in collaboration with the Embassies of Rwanda in France and Luxembourg.
ALSO READ: Rwanda’s tourism revenues hit Rwf1tn in 2025 – report
In line with a communiqué launched on Tuesday, June 9, chosen companies will probably be chargeable for supporting vacation spot advertising and model promotion actions throughout a number of European international locations, together with France, Luxembourg, Monaco, Spain, Italy, Switzerland, and Portugal.
This follows the same initiative just lately performed in partnership with the Embassy of Rwanda within the US, which issued a request for proposals to assist Rwanda’s vacation spot advertising actions within the US, Brazil, Mexico, and Argentina. Purposes for that task are due by June 22.
Go to Rwanda continues to develop its worldwide footprint by means of a rising portfolio of high-profile sports activities partnerships throughout Europe and North America.
These partnerships embody collaborations with Arsenal, Paris Saint-Germain (PSG), Atlético de Madrid, and Bayern Munich. Arsenal grew to become the primary membership to accomplice with Go to Rwanda in 2018, adopted by PSG in 2019, with subsequent offers additional increasing the programme’s world attain.
ALSO READ: Rwanda’s tourism revenues hit Rwf1tn in 2025 – report
In September 2025, Go to Rwanda signed long-term sponsorship agreements with the Los Angeles Clippers of the Nationwide Basketball Affiliation (NBA) and the Los Angeles Rams of the Nationwide Soccer League (NFL), changing into the primary African tourism model to sponsor groups in each leagues.
The model additionally featured on Clippers jerseys, on the Intuit Dome in Los Angeles, and throughout main venues reminiscent of SoFi Stadium and Hollywood Park, which magnetize hundreds of thousands of holiday makers.
In line with RDB, the nation’s tourism sector maintained regular development in 2025, producing $685 million (about Rwf1 trillion).
