Rwanda is ramping up its tourism enlargement technique by looking for skilled companies to advertise its model throughout key markets in the USA, Brazil, Mexico, and Argentina.
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The Rwanda Growth Board (RDB), in collaboration with Rwanda’s Embassy in the USA, has invited proposals from tourism illustration companies taken with supporting Rwanda’s vacation spot advertising and marketing actions within the 4 international locations. Purposes are due by June 22, 2026.
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The initiative comes amid rising worldwide visibility for the Go to Rwanda model, which has turn out to be one of many nation’s flagship instruments for selling tourism, funding, and enterprise alternatives on the worldwide stage.
America, specifically, has emerged as a key market in Rwanda's tourism technique, prompting elevated efforts to strengthen model presence and engagement with journey commerce companions, tour operators, media retailers and potential guests.
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The newest name for tourism illustration companies builds on a sequence of high-profile partnerships which have expanded Go to Rwanda's attain throughout main sports activities markets in North America and Europe.
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In September 2025, Go to Rwanda signed long-term sponsorship agreements with the Los Angeles Clippers of the Nationwide Basketball Affiliation (NBA) and the Los Angeles Rams of the Nationwide Soccer League (NFL), turning into the primary African tourism model to sponsor groups in each leagues.
The agreements expanded Rwanda's presence in the USA, one of many world's largest outbound journey markets. By way of the partnerships, the Go to Rwanda model gained visibility on Clippers jerseys, at Intuit Dome in Los Angeles, and throughout SoFi Stadium and Hollywood Park, main leisure venues that host thousands and thousands of tourists yearly.
The partnerships additionally added to a world portfolio that features Arsenal, Paris Saint-Germain (PSG), Atlético de Madrid and Bayern Munich.
Arsenal turned Go to Rwanda's first soccer companion in 2018, whereas PSG joined the programme in 2019. Atlético de Madrid and Bayern Munich later joined Rwanda's rising community of worldwide sports activities collaborations.
The partnerships kind a part of Rwanda's broader technique to leverage sport as a platform for vacation spot advertising and marketing, funding promotion and expertise growth whereas reaching audiences past conventional tourism campaigns.
The elevated visibility has coincided with regular development in Rwanda's tourism sector. Tourism revenues reached $647 million in 2024 and are projected to exceed $700 million in 2025, in line with official figures.
The sector stays one in every of Rwanda’s main international alternate earners, supported by sights starting from mountain gorilla tourism and wildlife conservation to conferences, conferences, cultural experiences, and journey journey.
