World retail requirements are assembly native manufacturing at Sawa Metropolis in Kigali, the place SPAR Worldwide is providing customers a retail expertise that includes Kuku Yacu, a domestically produced rooster model.
Produced by Avipro, Kuku Yacu supplies contemporary, reasonably priced, and high quality poultry merchandise whereas supporting native worth chains and sustainable manufacturing, in line with the model companions.
Mixing world requirements with native relevance
Since opening its first retailer in Rwanda in April 2025, SPAR has targeted on sustaining the identical high quality and repair requirements present in its worldwide shops, whereas adapting to the native market via partnerships with Rwandan suppliers, as per the agency.
“From the beginning, our objective has been to ship the identical trusted SPAR high quality prospects’ expertise globally, whereas adapting to the Rwandan market by working intently with native farmers and suppliers,” mentioned Pritchard Chigowe Tinashe, Operations Supervisor at SPAR Sawa Metropolis.
Development, innovation, and sustainability
The Sawa Metropolis retailer represents the start of SPAR’s broader growth plans in Rwanda. Alongside retailer development, the retailer has invested in improved layouts, upgraded expertise, and environmentally accountable operations.
“We’re proud to function an electrical car fleet for our deliveries and logistics, which helps scale back our environmental impression whereas enhancing effectivity,” Tinashe mentioned, noting that sustainability is a key pillar of SPAR’s long-term technique in Rwanda.
A strategic partnership with Avipro
A serious spotlight of SPAR’s contemporary meals providing is its partnership with Avipro Rwanda, a totally built-in poultry firm based mostly in Bugesera District, Japanese Province.
“Avipro operates throughout the whole poultry worth chain in Rwanda, from breeding and processing to distribution, which permits us to take care of strict high quality requirements whereas preserving poultry reasonably priced,” mentioned Toochukwo Chido, Nation Supervisor of Avipro Rwanda.
Kuku Yacu: reasonably priced, contemporary, and Made in Rwanda
Kuku Yacu was developed to make high-quality poultry accessible to all Rwandans. The model provides a variety of contemporary and frozen merchandise, together with complete chickens, varied cuts, and ready-to-cook choices designed for comfort, in line with Avipro Rwanda.
“Kuku Yacu was created to make protected, high-quality poultry accessible to each Rwandan,” Chido mentioned. “Via fashionable retail areas like SPAR, we’re capable of provide contemporary, frozen, and value-added merchandise at costs that stay reasonably priced.”
Meals security and cold-chain excellence
Meals security and freshness stay central to the Kuku Yacu promise, its producer noticed. Merchandise are dealt with via a rigorously managed cold-chain system, from processing to storage and distribution. Contemporary poultry is bought inside strict shelf-life limits, whereas frozen merchandise are saved at managed temperatures to protect high quality.
“Our cold-chain system ensures that merchandise stay contemporary from the processing plant to the shelf, and we by no means show poultry that doesn’t meet our freshness requirements,” Chido said.
Innovation via value-added merchandise
Responding to rising client demand for comfort, the corporate mentioned, Kuku Yacu has launched marinated and ready-to-cook merchandise, together with wings, strips, brochettes, and lollipops. These choices present selection and ease of preparation whereas sustaining the identical security and hygiene requirements.
In the meantime, the partnership between SPAR and Avipro helps remodel the poultry buying expertise in Rwanda. Clear, organised, and hygienic retail environments provide prospects confidence and luxury, setting a brand new benchmark for contemporary meals retail.
Clients welcome a brand new retail expertise powered by SPAR
Clients at SPAR Worldwide have praised the shop’s comfort, cleanliness, and product selection.
“I like buying at SPAR as a result of I can all the time discover the merchandise I need, and the surroundings is calm, clear, and effectively organised,” mentioned Yirgalem Kidanewold, a daily buyer.
One other shopper, Jean Luc Abayo, highlighted the benefit of the buying expertise. “Buying at SPAR is handy and stress-free. The costs are fastened, the shop could be very clear, and you’ll rapidly decide what you want and go.”
Wanting forward
With its presence at Sawa Metropolis, SPAR Worldwide, along with Avipro’s Kuku Yacu, is taking part in a key position in serving to form Rwanda’s fashionable retail sector.
Via robust native partnerships, sustainable practices, and customer-focused innovation, the collaboration helps make high-quality poultry extra accessible whereas elevating requirements throughout the retail trade.
