SKOL Brewery Rwanda is deepening its funding in Rwandan soccer with a Rwf915 million, three-year sponsorship deal that may see it develop into the official beer associate of the BK Professional League from the 2026/27 season.
The partnership, which runs by means of the2028/29 marketing campaign, was formally launched on Tuesday at Amahoro Stadium. SKOL Brewery Rwanda Managing Director Eric Gilson and Rwanda Premier League President Hadji Mudaheranwa signed the settlement within the presence of officers from the Rwanda Soccer Federation (FERWAFA), golf equipment, and different stakeholders.
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Beneath the deal, SKOL will make investments Rwf305 million per season, with the partnership aimed toward supporting the continued professionalisation of Rwanda’s top-flight soccer league whereas enhancing the matchday expertise for supporters.
Talking throughout the signing ceremony, Gilson stated the settlement displays SKOL’s long-standing dedication to the event of sport in Rwanda.
“From the very starting, SKOL Brewery has been dedicated to supporting the event of sports activities throughout Rwanda by means of numerous groups and disciplines. We strongly imagine that sport performs a significant function in bringing individuals collectively, inspiring younger expertise and contributing to nationwide satisfaction.”
He described the settlement as an essential milestone for the corporate.
“By becoming a member of the BK Professional League as Official Beer Associate, we’re increasing our assist to a nationwide platform and reaffirming our dedication to the continued progress and professionalisation of Rwandan soccer.”
BK Professional League President Hadji Mudaheranwa stated the partnership marks a big step in strengthening the league’s business enchantment and general growth.
“This partnership is a serious enhance for the BK Professional League. It’ll assist improve the league’s visibility, enhance the fan expertise, and create extra worth for our golf equipment and gamers.”
He added that strategic business partnerships are key to constructing a stronger and extra aggressive league.
FERWAFA President Fabrice Shema additionally welcomed the settlement, describing it as an essential funding in the way forward for Rwandan soccer.
“Sturdy partnerships like this are important to constructing a extra aggressive and sustainable soccer ecosystem in Rwanda. We welcome SKOL’s dedication to the expansion of our sport.”
The collaboration will embrace fan engagement actions, stadium activations, digital campaigns, media visibility and efficiency recognition initiatives all through the three seasons.
SKOL and the BK Professional League may also work with golf equipment, stadium operators, media companions and different stakeholders to implement actions in step with soccer governance requirements.
In a message learn throughout the launch, SKOL shareholder Thibault Relecom thanked companions for his or her continued assist.
“Collectively, we’re constructing one thing significant for the way forward for Rwandan sport.”
